Focus on Marketing at Northwestern Kellogg

Kellogg A quick glance at  Northwestern’s Kellogg School of Business: Kellogg currently ranks in fourth place as one of the best business schools (tied with MIT Sloan and Chicago Booth), according to US News World Report (March 2012). It was ranked #1 for marketing.  Ã‚   Northwestern Kellogg Class of 2013 Stats Some facts about Kellogg’s students: 5461 people applied to Kellogg in 2011; 484 students enrolled in the two-year MBA and MMM programs. The middle 80% age range of incoming students in 2011 was 25-30. The middle 80% age range of work experience was 3-7 years. The average GMAT score in 2011 was 713. Kellogg Academics Related to Marketing Students must complete a nine-course core in addition to the elective component. These courses cover all general management topics, including Marketing Management in the marketing department. There are two majors geared towards marketing students – Marketing and Marketing Management. The main difference between the two is that the former is for students seeking an in-depth understanding of the field and not planning to pursue marketing as central to their professional responsibilities. The latter is directed towards those in careers where marketing is central to their responsibilities. To concentrate in Marketing, students must take two required courses – Marketing Management (part of the core, as mentioned above) and Research Methods in Marketing – and two elective courses in the area of marketing (see below). For those pursuing a major in Marketing Management, the requirements are as follows: four required courses – Advanced Topics in Marketing, Marketing Strategy in the C Suite and the Boardroom, and the two courses listed above – as well as three elective courses. Elective courses: Kellogg’s course offerings in marketing are extraordinarily rich. We are only listing a few of its courses below. For anyone seriously thing of majoring in Marketing or Marketing Management, please review the full course list at http://www1.kellogg.northwestern.edu/dpco/catinfo.asp?dept_seqno=5. MKTG-451 Marketing Channel Strategies MKTG-452 Consumer Insight Tools MKTG-453 Business Marketing MKTG-454 Advertising Strategy MKTG-455 Media and Integrated Marketing (formerly MEDM-431) MKTG-458 Consumer Behavior MKTG-459 Services Marketing and Management MKTG-462 Pricing, Promotion and Retailer Behavior MKTG-463 Sales Force Management MKTG-464A The Management of Product Development MKTG-465 Marketing-Led Innovation MKTG-466 Marketing Strategy MKTG-468 Technology Marketing MKTG-499 Independent Study MKTG-913 Internet Marketing MKTG-922 Advanced Topics in Marketing MKTG-940 Marketing Strategy in the C Suite and the Boardroom MKTG-945 Design Lab MKTG-951 Sports Marketing and Management MKTG-952 Strategic Data-Driven Marketing MKTG-953 Information Technology Based Marketing MKTG-955 Empirical Tools in Marketing Strategy HEMA-914 Biomedical Marketing (formerly BIOT-914-0) TECH-917 Strategic and Analytical Customer Relationship Management Students must also take one credit to fulfill the global elective requirement. For marketing students, Global Marketing would be a good choice. Marketing Research Centers at Kellogg Center for Global Marketing Practice Center for Market Leadership Center for Research in Technology Innovation Financial Institutions and Markets Research Center Kellogg Team Group Research Center Kellogg Clubs and Competitions for Marketing Students Marketing Club Public Speaking Club Design Club Marketing Conference Retail + Luxury Goods Club Sports Business Club Media Entertainment Club Annual Kellogg Marketing Competition Marketing Employment Stats at Kellogg In 2011, 19% of Kellogg graduates accepted full-time jobs in marketing (as a function), the second most popular function after consulting (40%). Function % of Hires (totaling 19%) Salary Average Brand/Product Management 11 $100,929 Merchandising/Retail 1 $108,333 Other Marketing 5 $103,776 Sales 1 $101,411    For internships for the class of 2011, 24% of students landed marketing internships. Top hirers for full-time and internship positions include: Name of Company Number of Full-Time Students Hired, 2011 Number of Interns Hired, 2011 PepsiCo, Inc. 9 11 Google, Inc. 7 8 Apple, Inc. 7 8 Amazon 7 4 Johnson Johnson 6 6 Procter Gamble 6 N/A General Mills 5 N/A Groupon 5 7 Microsoft 5 6 Target 5 11 Sears Holding Corporation 4 3 EJ Gallo Winery 3 4    Are you applying to Northwestern’s Kellogg School of Business? Please see our Kellogg B-School Zone, Kellogg Application Packages, and Kellogg 2013 MBA Application Questions, Deadlines, Tips for more information on how Accepted.com can help you get accepted.   Accepted.com ~ Helping You Write Your Best

The PANCE and PANRE Content Blueprint Checklist

Your Blueprint to Success Starts Here! If you are at all like me the hardest part of studying for your PANCE or PANRE is figuring out where to begin. There is an ever-growing list of review books, podcasts, online programs, in-person review courses, and anecdotal recommendationsto choose from. It's overwhelming! So the key to success is to choose one or two, set a study schedule and STICK WITH IT! The NCCPA is kind enough to provide us with a list of topics that will be on the exam in the form of the NCCPA Content Blueprint. This year for the first time, the PANCE and PANRE blueprints are different. New for 2019! I have also created two new interactive PANCE and PANRE/Pilot alternative blueprints accessible on my smartypance.com website which make studying blueprint topics a breeze. They are freely available in both an online and hyperlinked PDF format. Interactive Content Blueprint for the PANCE / (Download PDF) Interactive Content Blueprint for the PANRE/ (Download PDF) When creating exam questions the NCCPA does not deviate from this list of required topics. Sometimes their questions are frustratingly complex or convoluted for sure, but, it is a safe bet that if you know the key terms from each of these topics you will pass your exam. To make this a bit less overwhelming for PANRE test takers the content blueprint is now divided into three assessment levels. Level 1: Recognize the most likely diagnosis and refer appropriately Level 2: Make a diagnosis, interpret results and know the first-line treatment Level 3: Know everything along with how to manage comorbid conditions, contraindications, and complications The take-home message from the NCCPA is clear: follow the blueprint and your success is guaranteed, but who has time to review and memorize 482 diseases? The NCCPA PANCE Content Blueprint Cardiology 13% 11 subsections 51 disorders Pulmonary 10% 8 subsections 31 disorders GI and Nutrition 9% 14 subsections 38 disorders Musculoskeletal 8% 9 subsections 36 disorders ENT 7% 26 subsections 61 disorders Reproductive 7% 11 subsections 46 disorders Neurology 7% 13 subsections 34 disorders Endocrinology 7% 7 subsections 17 disorders Infectious Disease 6% 8 subsections 41 disorders Psychiatry/Behavioral Science 6% 16 subsections 18 disorders Genitourinary 5% 10 subsections 25 disorders Renal 5% 7 subsections, 14 disorders Dermatology 5% 14 subsections 55 disorders Hematology 5% 7 subsections 15 disorders Total:14 organ systems and 482 diseases/disorders The NCCPA PANRE Content Blueprint Cardiology 13% 45 disorders (level 1) 7 level three 29 level two Pulmonary 10% 18 disorders 6 level three 16 level two GI and Nutrition 11% 37 disorders 3 level three 22 level two Musculoskeletal 8% 28 disorders 0 level three 16 level two EENT 8% 38 disorders 3 level three 25 level two Reproductive 7% 25 disorders 0 level three 10 level two Neurology 7% 22 disorders 3 level three 12 level two Endocrinology 6% 14 disorders 5 level three 7 level two Infectious Disease 6% 20 disorders 2 level three 17 level two Psychiatry/Behavioral Science 5% 12 disorders 0 level three 5 level two Genitourinary 5% 17 disorders 0 level three 11 level two Renal 3% 5 disorders 0 level three 3 level two Dermatology 6% 27 disorders 1 level three 22 level two Hematology 4% 12 disorders 0 level two 3 level two Total:14 organ systems and 320 diseases/disorders (92 level one only / 198 level two / 30 level three) Some topics are very narrow such as viral croup, other topics are extremely broad such as normal labor and delivery... I mean seriously how do you even begin to wrap your head around this one? Hence, these easy to use, interactive PANCE and PANRE checklists. I have also been compiling PANCE and PANRE Blueprint Pearls with flashcards sets to simplify the review process, allowing you to hone in on the questions stems that will guide you to the correct answer. Print it up, download it, or access it online and start crossing out the topics you understand, marking the ones you don't and making notes of key terms you would like to remember. The PDF version is interactive and linked directly to the individual lessons on SMARTY PANCE. Follow the links below to download your PANCE or PANRE interactive checklist (online or PDF) Interactive Blueprint for the PANCE / (PDF) Interactive Blueprint for the PANRE / (PDF) This is a completely interactive checklist and unlike a static book, I have created a searchable online index of the entire content blueprint as part of the Smarty PANCE/PANCE board review website. The checklist links to each of these 467 topics, members can simply click on a topic to explore it further. Also included are 13 topic-specific content blueprint exams available to all members, as well as a slew of other exams and review material. Members of both the PANCE and PANRE Academy and Smarty PANCE receive access to both sites with a single login... Cool! If you areinterested in becoming a member you can sign up here (The PANCE and PANRE Academy) or here (Smarty PANCE + ReelDx) If you have any questions or need help along the way don't hesitate to drop me a line or leave me a message in the comments. Warmly, Stephen Pasquini PA-C You may also like -The PANCE and PANRE Preparation Checklist Let's break down your PANCE and PANRE preparation in as few steps as possible 1. Download the 'Examination Content Blueprint' (ECB) from the NCCPA The ECB lists the diseases that you should focus on and describes which information []Overview of the PANCE, PANRE and Pilot Alternative BlueprintsNew 2019 PANCE, PANRE and Pilot Alternative to PANRE blueprints. With a look at the new PANRE three-tier assessment system.The 4 Best PANCE and PANRE Study Guides and Review Books What are the best PANCE and PANRE board review books? Here are my picks for the top PANCE and PANRE review books of 2019 that have helped me score in the top 5% on both the PANCE and PANRE exams. You can browse my complete list []